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S3E8 - Martin Reeves - Reimagining Strategy with Biology and Creativity
What if imagination was the ultimate competitive advantage in business?
In this episode of the Strategy Hero Podcast, Simon Crowther is joined by Martin Reeves, Chairman of BCG Henderson Institute and a biology-trained strategist with over 36 years at BCG. Martin draws from his background to frame companies as adaptive systems, discussing strategy evolution, the role of imagination, AI's impact on advantage, and blending analytical rigour with creativity for long-term survival.
What You’ll Learn
We explore Martin's books, Your Strategy Needs a Strategy for contextual approaches and The Imagination Machine for cultivating corporate creativity, plus thought experiments on technology's limits. Practical tips include viewing strategy as an ongoing, imaginative process rather than static plans.
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By i-nexusWhat if imagination was the ultimate competitive advantage in business?
In this episode of the Strategy Hero Podcast, Simon Crowther is joined by Martin Reeves, Chairman of BCG Henderson Institute and a biology-trained strategist with over 36 years at BCG. Martin draws from his background to frame companies as adaptive systems, discussing strategy evolution, the role of imagination, AI's impact on advantage, and blending analytical rigour with creativity for long-term survival.
What You’ll Learn
We explore Martin's books, Your Strategy Needs a Strategy for contextual approaches and The Imagination Machine for cultivating corporate creativity, plus thought experiments on technology's limits. Practical tips include viewing strategy as an ongoing, imaginative process rather than static plans.