THIS EPISODE IS AVAILABLE WITH SUBTITLE AT https://www.youtube.com/watch?v=tbLluBpx3NQ&t=2109s

In this episode, I speak to Yong Park, Owner and CEO of SAMJIn Amook, 86 year old fish cake company based in Korea. The brand specializes in “amook” which is “fishcake” in Korean, a popular Korean food made from minced fish. Although the fishcake maker faced a financial crisis and its factory operating rate tumbled, Yong Park turned the crisis into an opportunity by expanding its business from business-to-business (B2B) to business-to-customer (B2C). In Samsung SDI’s newsletter for employees, the firm introduced Samjin Amook, a local fishcake maker, as a business model for successful transformation. Yong and I talk about: 1) Introduction of himself and his journey to CEO at Samjin Amook 2) History and background of Samjin Amook 3) How he came up with the idea of launching a bakery-style fish cake restaurant and successfully transforming its business model from B2B and B2C 4) Key success factors of Samjin Amook 5) Introduction of continued new ideas and products after so-called “Samjin Amook bakery” 6) Overseas expansion plans 7) A new business model (Co-growth) : from a manufacturing company to become an ecosystem leader 8) The long-term vision and beyond fishcake for Samjin Amook