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S3E9 - How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul
In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR.
We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR.
We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve.
Connect with Karishma on LinkedIn
Follow Karishma on Twitter
Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/
View all episodes
By Sunil Neurgaonkar
4.8
66 ratings
In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR.
We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR.
We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve.
Connect with Karishma on LinkedIn
Follow Karishma on Twitter
Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/
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