In this episode, we talk with TOM WEBSTER, who is the Sr. VP of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks.

THOUGHT #1

Figure Out What People are Good At, Have Them Do That Thing, and You Will Be Successful

THOUGHT #2

You Have to Lift a Person Up Before You Can Really Put Them in Their Place - Criss Jami

CONNECT:

Website: EdisonResearch.com

Website: TomWebster.Substack.com

Podcast: The Freenoter

Author: The Infinite Dial

Author: The Social Habit

Author: The Smart Audio Report

Author: The Podcast Consumer

Twitter: @Webby2001

BRAND & RESOURCE MENTIONS:

"Help" - (The Beatles) - Youtube

Girl Scout Cookies - Girlscouts.org

Tamsen Webster - TamsenWebster.com

Edison Research - EdisonResearch.com

Tom Jones - TomJones.com

Paula Abdul - PaulaAbdul.com

Frank Cody - FrankCody.com

Marcus Buckingham (First, Discover Your Strengths) - Amazon.com

Gallup - Gallup.com

Bruce Weigel (Poet) - PoetryFoundation.org

Jedi Mind Trick (Star Wars) - Starwars.com

Star Wars: The Clone Wars - Starwars.com

The Social Dilemma (Netflix Documentary) - Netflix.com

Teresa Miles (Womens Center of Jacksonville) - Linkedin

The Infinite Dial - EdisonResearch.com

Bon Jovi - BonJovi.com

CNN - CNN.com

Budweiser - Budweiser.com

Criss Jami - CrissJami.wixsite.com

Island Of Misfit Toys - Wikipedia.org

Marketplace (American Public Media) - Marketplace.org

Paper Mill Industry - Wikipedia.org

World War II - History.com

Gerrymandering - Wikipedia.com

Jalen Rose - JalenRose.com

Hard Rock International – HardRock.com

Thoughts That Rock – ThoughtsThatRock.com

Certified Rock Star - CertifiedRockStar.com

Leadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results (Jim Knight) - LeadershipThatRocksBook.com

Culture That Rocks: How to Revolutionize Your Company’s Culture (Jim Knight) – CultureThatRocks.com

Black Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.com

Rock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.com

Cannonball Kids’ cancer – CannonballKidscancer.org

Big Kettle Drum - BigKettleDrum.com

Spectacle Photography (Show/Website Photos) – SpectaclePhoto.com

Jeffrey Todd “JT” Keel (Show Music) - JT Keel

TOM WEBSTER'S BIO:

Tom Webster is Senior Vice President of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. 

He has over 20 years of experience researching consumer usage of technology, new media, and social networking, and is a frequent keynote speaker on consumer behavior and data.

Webster is the principal author of a number of widely-cited studies, including The Podcast Consumer series, The Smart Audio Report, The Social Habit, and is the co-author of The Infinite Dial, America's longest running research series on digital media consumption. 

Webster also has a deep background in both media and entertainment research, and has conducted the largest-ever segmentation study of music and lifestyle preference in UK history. 

He has shared a martini with Tom Jones, shown Paula Abdul a bad card trick, and can unfailingly recommend music to you better than Pandora.

Tom is also the co-host of the podcast, The Freenoter, along with his wife Tamsen, where they share thoughts, insights, best practices and pros & cons of speaking for free.

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