In this episode, Nathalie and special guest Anni Kallioniemi discuss how to tap into the human element to elevate your musical and online presence. From the pressures of social media, perfectionism, and the pivot from what a music career "should" look like to what it is truly can be, Anni shares her experience from orchestral cellist, to mother, to social media consultant.

If you've ever felt stuck in your career, anxious about embracing your flaws on social media, or feeling like your career needs to change, Anni shares insight into how imperfections can actually make stronger connections than perfection can within the Classical Music social media space.

Main Points:

• How classical musicians internalize the fear of being "average"
• The pressure to chase the idea of "traditional" success and why it doesn't work for everyone
• How Anni's career shifted through motherhood and the pandemic
• Releasing shame of changing your goals or wanting something different
• Why reposting content can actually help the algorithm spread your reach
• The myth behind "perfect" professionalism
• How vulnerability and imperfection make you relatable in online spaces
• Allowing yourself to build a career that reflects who you are now - not who you were trained to be

About Anni Kallioniemi:

• Follow Anni on Instagram @annigrid
• Anni recommends reading "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes" by Margaret Mark and Carol S. Pearson

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