<p>I chat with <a href="https://www.linkedin.com/in/fannydamiette/" target="_blank">Fanny Damiette</a>, CMO at <a href="https://girlfriend.com/" target="_blank">Girlfriend Collective</a>. We discuss whether slow fashion and current supply chains can find harmony, why customer sophistication is creating a brand identity crisis, how to prioritise purpose, investing in and the challenges of circular-commerce and why personalisation is the holy grail of brand marketing.</p>

I chat with Fanny Damiette, CMO at Girlfriend Collective. We discuss whether slow fashion and current supply chains can find harmony, why customer sophistication is creating a brand identity crisis, how to prioritise purpose, investing in and the challenges of circular-commerce and why personalisation is the holy grail of brand marketing.

<p>I chat with <a href="https://www.linkedin.com/in/fannydamiette/" rel="noopener noreferrer">Fanny Damiette</a>, CMO at <a href="https://girlfriend.com/" rel="noopener noreferrer">Girlfriend Collective</a>. We discuss whether slow fashion and current supply chains can find harmony, why customer sophistication is creating a brand identity crisis, how to prioritise purpose, investing in and the challenges of circular-commerce and why personalisation is the holy grail of brand marketing.</p>

S4 2021 Episode 3: Fanny Damiette, CMO at Girlfriend Collective

Offcuts is a podcast and newsletter about commerce, culture and AI.  

We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry. 

We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take. 

All grounded in what is actually happening. Not just what is trending.  

Brought to you by the team at Factory: https://www.factory-digital.com/

Technology

Offcuts is a podcast and newsletter about commerce, culture and AI. We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry. We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take. All grounded in what is actually happening. Not just what is trending. Brought to you by the team at Factory: https://www.factory-digital.com/

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S4 2021 Episode 3: Fanny Damiette, CMO at Girlfriend Collective

S4 2021 Episode 3: Fanny Damiette, CMO at Girlfriend Collective