Welcome back to Tower After Hours! After our hiatus, we’re excited to get back into it and start off Season 4 in the New Year.

In today’s episode, we’ll introduce the overarching idea of Season 4: How to differentiate your marketing strategy from your marketing plan. In the rest of Season 4, we’ll hear from experts in each marketing channel as they further explain how they’re utilizing both the strategy and the plan in their day-to-day. 

Stay tuned for new mini episodes from our very own Tower Team as well as some more long form episodes with special guests. Cya!