<p>X3M Ideas is the first West African agency to win a Cannes Lion. We talk about what it took to do that, how the new media of today will be the old media of tomorrow or the next 6 months and how meeting the consumer where they are will win your the intangible award of being their most loved brand in their hearts.


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X3M Ideas is the first West African agency to win a Cannes Lion. We talk about what it took to do that, how the new media of today will be the old media of tomorrow or the next 6 months and how meeting the consumer where they are will win your the intangible award of being their most loved brand in their hearts.

S4 E11: Chief Creative Officer, X3M Ideas - Steve Babaeko | Winning a Cannes Lion

On the CMO corner, Thabani Khumalo (CM SA) chats to some of the best Chief Marketing Officers (CMO's) and Marketing Executives that are leading your favourite brands on topics around brand building, lessons learnt on their journey and what the future of marketing probably looks like

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S4 E11: Chief Creative Officer, X3M Ideas - Steve Babaeko | Winning a Cannes Lion

S4 E11: Chief Creative Officer, X3M Ideas - Steve Babaeko | Winning a Cannes Lion