Shady El-Malakh joins the Fastmarkets Live Lounge to discuss how steel producers across the GCC and wider MENA region are navigating growth, localisation and rising competitiveness. Drawing on his industry experiences, Shady shares how customer priorities are evolving, why long term partnerships matter in the Middle East, and how efficiency, value and service are shaping decision-making across the steel value chain. The conversation also touches on leadership, trust and the importance of continuous learning in a fast-moving industrial environment.