Lead On with Greg & Mark (LOwGaM)

S4: E2 Decoding the Intricacies of Human Judgement Over a Bed of Lettuce


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As we peel back the layers of our decision-making processes, we find ourselves entangled in the web of psychological biases that often lead us astray. 
 
 Imagine you're car shopping, and the first vehicle you see sets the price anchor in your mind—ever wonder why that happens? We'll dissect the anchoring bias that nudges our perception of value, and the pitfalls of the sunk cost fallacy that keep us clinging to lost causes. And let's not forget confirmation bias, that sneaky filter coloring the way we process information. 
 
 So buckle up for a ride through the twists and turns of our cognitive landscapes, where personal tales illuminate the theory and help us chart a course for clearer thinking and better choices.

Send us a text and let us know how we're doing. In the meantime, make it a great day & innovate the USA!

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Lead On with Greg & Mark (LOwGaM)By Greg Koons and Mark Hoffman