Welcome back to Tower After Hours! Season 4: Defining Your Marketing Strategy & Plan

This episode is showcasing what should be anchored in every marketing strategy – email. Rather than chasing constant change, it’s better to lean into email’s stability and focus on doing the fundamentals well. Consistency is part of why it remains such a reliable channel.

Dig into this episode with Tower's very own Grace and Danae as we talk all about the importance of this channel and how it helps contribute to the greater good of a larger marketing strategy.

Stay tuned for the next episode on the last Thursday of every month. Alright, cya!