Welcome to another mini episode with Tower After Hours! We’ve talked a lot about different campaigns, tactics, and success stories. One of the biggest changes we’ve seen in the last couple of years is the shift in SEO and Search. 

With the increase in AI usage, we’ve seen changes in not only how people are searching but also how Google is displaying search results. To talk about these changes and how they impact your marketing plan and strategy, we've invited our very own SEM Specialists Alex D. and Lauren. Enjoy!