Like most if not every creative, Matthew Bull, walked into the studio and owned the room. Matthew, became an advertising copywriter, then a creative group head, then a creative director, then a CEO, then a global chief creative officer, then a chairman, then a creative director again. He has a story to tell!

In his own words he says: "I've worked in, and created work for, every conceivable market in the world, from Johannesburg to London to New York to Shanghai to Bangkok to San Paulo to Mumbai to Mexico City to Lagos...you get the picture, I've done work for banks, paint, beer, computers, margarine, cellphones, political parties, soda, charities galore, chocolate, fitness clubs and on and on and on"

If you attended the Nedbank IMC you will be able to watch his keynote on the event app. If not, wait for an updated link once all presentations have been released to the public. This series is brought to you by the Nedbank IMC

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