Welcome back to Tower After Hours! This episode is going close out our Season Four Series "From Aim to Impact: Defining Your Marketing Strategy & Plan".

This season we've talked through a lot of different marketing channels and how they interact to create a combined marketing strategy. So to wrap it up, today is going to be about all things social media; diversifying your messaging, debunking some myths, and how to connect with your audience .

To help give insight on the topic, we are joined by Tower's very own social media specialist, April, along with Anna Middleton from Willow Valley Communities. Let's dive in!