Hello How’s Your ePresence listeners! This is our news update episode, where we speak about the latest happenings in social media that can help you stay in the loop and drive an ROI on your business. This week, Eric Welch tells the heartwarming, insane story of what happened to a 42-year-old Zamboni driver when he was summoned to be the emergency goalie for the Carolina Hurricanes against the Toronto Maple Leafs. 

The videos of David Ayers celebratory victory have exceeded 10 million views (links below) and are a testament to the power social media has in modern storytelling. On this episode, we discuss the real-time emotion that is possible today because of the immediacy of social media. 

Question of the podcast: If social media wasn’t in place, how would news be affected? 

Links: 

David Ayres takes the ice 

Final seconds of Canes/Leafs 

David Ayres named first star of the game 

Canes postgame celebration 

Keywords: 

Hockey, NHL, Toronto Maple Leafs, Caroline Hurricanes, David Ayers, Zamboni, goalkeeping, social media, LinkedIn, emotions, storytelling, epresence, how’s your epresence 

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Eric Welch: 

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Mark Galvin: 

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