How can women thrive in today’s fast-paced digital world? In this inspiring episode of Let’s Talk Ladies: Conversations Across Generations, host M.B. Roberts sits down with Jennie Smythe, Founder and CEO of Girlilla Marketing, to talk about what it takes to lead, innovate, and stay authentic online.

As the powerhouse behind digital strategy for Willie Nelson, Blondie, Brooke Shields, Iliza Shlesinger, Vince Gill, Terry Crews, and more, Jennie Smythe knows how to build meaningful digital connections that last.

In this episode:

• How can women build authentic brands and avoid digital burnout?

• Why authenticity and consistency matter more than followers
  

• Smart social media strategies that actually work in 2025
  

• Jennie’s path from music fan to digital trailblazer — and lessons learned along the way

Whether you’re a content creator, business owner, or aspiring digital leader, this episode will inspire you to take control of your online presence and lead with confidence. 

Guest: Jennie Smythegirlillamarketing.com

Instagram: @girlillamarketing

Facebook: https://www.facebook.com/GirlillaMarketing

TikTok: tiktok.com/@girlillamarketing

girlillamarketing.com/blog

book.girlillamarketing.com/products/becoming-girlilla

More from Let’s Talk Ladies:

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 #LetsTalkLadiesPodcast #JennieSmythe #GirlillaMarketing #DigitalMarketingForWomen #WomenInBusiness #WomenInTech #SocialMediaStrategy #WomenInMusic #FemaleFounders #WomenEntrepreneurs #DigitalLeadership #OnlineBranding #AuthenticMarketing #EmpoweredWomen #WomenSupportingWomen #LeadershipForWomen #WomenWhoLead #SocialMediaTips #MarketingInnovation #CMA

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LTL recorded at We Own This Town 

Produced by M.B. Roberts 

Audio editing and graphics by Amy Reid