In this episode, we're talking with Jeff Bloomfield, founder and CEO of Braintrust. Braintrust helps individuals and companies transform their sales and marketing systems by understanding the power of neuroscience on everyday communication. In this episode, we're going to dive into the reasons why Jeff started Braintrust. The biggest theme, or so what I hope you can take away from this conversation is that it's all about communications. The determining factor of success for a person or an organization is how successful they communicate. If you can't communicate effectively, you're sunk, in every area of your life.