So let’s talk about it. What do you think the word “COPY” means?

Because it’s hard to write copy when we’re unclear about where we’re standing.

Copywriting ≠ copyrighting

Copywriting ≠ journalism

Copywriting ≠ content

Coz we can't begin to start writing copy (let alone kickass, make-you-sit-up-and-pee-your-pants copy) if we don't know what the heck it is -- and what it isn't.

In the kickoff episode of Season 4, a primer for you on what copy is, what it isn't, and examples of where to find it. Think of it as Step Zero on your journey to better copy.

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