Today we're talking with Stephany Lapierre, founder and CEO of Tealbook headquartered in Toronto, Canada, and also a portfolio company of Refinery Ventures. In this episode, we're going to dive into how Stephany discovered the problem in supply chain procurement and it's all about the data. The biggest theme or so what, I hope you take away from this conversation is the importance of finding the right market positioning. It takes time to get everything moving in the right direction. And how do you articulate your position in a way that makes everyone's hand go up in the air, wanting your solution?