The Other 23 Hours

S4 Ep02 - Decommoditizing Fitness and a Career Path through the O23 - w/ Tommy Allen


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Would an extra $66,000 change your coaching business?

Tommy Allen is the owner of District H Strength in Houston, Texas. For many years now, he’s had what many would consider to be a wildly successful fitness facility. But in spite of providing a top notch service inside the gym, he was always left feeling there was something missing.

Focusing only on fitness, no matter how good, ultimately left things up to chance whether or not a client would actually achieve the goals they were chasing.

In this episode, Jordan and Tommy discuss his transition from corporate to gym ownership, the signs he was noticing pointing to fitness no longer being enough, why he chose the O23 as an area to expand, and the types of results he’s been seeing since expanding their offering outside the gym walls. (selling 11 $6000 coaching packages in a few short months).

If you’re a coach who’s looking to expand and have greater impact for your clients, or simply solidify your career and learn about a path that is possible for you, this is a must listen.

Find Tommy on instagram @district_h_strength, and definitely check them out if you’re in the Houston area. Make sure to subscribe to the show so you don’t miss an episode!

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The Other 23 HoursBy Jordan Todd