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In this episode, Mariano and Brent sit down with JJ Siebrasse, a military veteran, former law enforcement officer, and respected dog trainer, to discuss the real, unfiltered journey of building a career and business in the dog training world. JJ shares how his unconventional path led him to dog training, opening up about early mistakes, the evolution of training methods, and the mindset shifts that shaped his growth as both a trainer and entrepreneur.
Together, we break down the realities of running a dog training business—beyond the dogs. JJ highlights the importance of honesty, organization, financial responsibility, and building genuine relationships in order to create a sustainable career. From learning to “see the storm coming” to understanding personal spending versus business investment, this conversation provides clarity and direction for trainers at any stage.
This episode isn’t just about training techniques—it’s about the character, leadership, and integrity required to succeed in the industry. JJ’s insights on networking, managing money, staying disciplined, and leading with service will leave you inspired, grounded, and better equipped to grow both personally and professionally.
Whether you’re an aspiring trainer, established business owner, or simply passionate about personal growth in the dog training space, this episode offers practical wisdom, perspective, and a blueprint for long-term success.
Topics include:
🎟️ Upcoming Event – The Art of Teaching 2
Mariano and Brent will be presenting The Art of Teaching 2 seminar alongside Tyler Muto. Join us for an in-depth experience focused on elevating your teaching, coaching, and communication as a trainer.
Tickets & info: https://www.tickettailor.com/events/theartofteaching?fbclid=PAQ0xDSwL5UE9leHRuA2FlbQIxMQABp9HObWOOXaQmVyKQetAC1pmZmv7432t5dkegdzrozBzUJEhjq6SWQjluEPJd_aem_Albvk_Ej7w1nWUATFlhEGw&trackingConsent=1
Mariano Alvarez
IG @UNTAMEDDOGCO
www.untameddogco.com
Phoenix, AZ
Brent LaBrada
IG @CANISBEHAVIOR
www.canisdogtraining.com
Los Angeles, CA
JJ Siebrasse
IG @PROVENK9
www.provendogtraining.com
By Mariano Alvarez / Brent LaBrada4.7
6767 ratings
In this episode, Mariano and Brent sit down with JJ Siebrasse, a military veteran, former law enforcement officer, and respected dog trainer, to discuss the real, unfiltered journey of building a career and business in the dog training world. JJ shares how his unconventional path led him to dog training, opening up about early mistakes, the evolution of training methods, and the mindset shifts that shaped his growth as both a trainer and entrepreneur.
Together, we break down the realities of running a dog training business—beyond the dogs. JJ highlights the importance of honesty, organization, financial responsibility, and building genuine relationships in order to create a sustainable career. From learning to “see the storm coming” to understanding personal spending versus business investment, this conversation provides clarity and direction for trainers at any stage.
This episode isn’t just about training techniques—it’s about the character, leadership, and integrity required to succeed in the industry. JJ’s insights on networking, managing money, staying disciplined, and leading with service will leave you inspired, grounded, and better equipped to grow both personally and professionally.
Whether you’re an aspiring trainer, established business owner, or simply passionate about personal growth in the dog training space, this episode offers practical wisdom, perspective, and a blueprint for long-term success.
Topics include:
🎟️ Upcoming Event – The Art of Teaching 2
Mariano and Brent will be presenting The Art of Teaching 2 seminar alongside Tyler Muto. Join us for an in-depth experience focused on elevating your teaching, coaching, and communication as a trainer.
Tickets & info: https://www.tickettailor.com/events/theartofteaching?fbclid=PAQ0xDSwL5UE9leHRuA2FlbQIxMQABp9HObWOOXaQmVyKQetAC1pmZmv7432t5dkegdzrozBzUJEhjq6SWQjluEPJd_aem_Albvk_Ej7w1nWUATFlhEGw&trackingConsent=1
Mariano Alvarez
IG @UNTAMEDDOGCO
www.untameddogco.com
Phoenix, AZ
Brent LaBrada
IG @CANISBEHAVIOR
www.canisdogtraining.com
Los Angeles, CA
JJ Siebrasse
IG @PROVENK9
www.provendogtraining.com

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