In this episode of CMOs Offscript, Steve Tolle, Chief Technology and Product Officer at IgniteData, shares insights on the intersection of healthcare technology and marketing. He discusses the challenges and opportunities in clinical trials, the importance of thought leadership, and the need for effective marketing strategies in a noisy market. Steve emphasizes the value of building relationships and leveraging customer feedback to drive product development and marketing alignment. He also highlights the exciting future of healthcare technology, particularly with the integration of AI and the FHIR standard.