Your brand name isn’t just creative — it’s a valuable asset, and if you don’t protect it, someone else will. In this episode, Kary talks with Lynne Modranski about the shocking discovery of a copycat Facebook page impersonating her ministry, and the crucial lessons it taught about defending your identity.

Kary introduces the IP Flywheel, showing why securing your name before you publish, promote, or profit is essential to avoid costly rebranding and confusion. From state filings to federal trademarks and blockchain smart contracts, this episode reveals how to transform your brand into a protected, monetizable asset and stop impersonators before they steal your hard work.

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