In this episode of Academia Lite, Sean and Zak get into two thought-provoking papers:

- The celebrity appeal questionnaire: Sex, entertainment, or leadership. by Stever, G. S.

- The biasing effects of scale-checking styles on response to a Likert scale. by Friedman, H. H., Herskovitz, P. J., & Pollack, S.

Examining the irregular, the surprising and the downright funny of each paper, there is something for the academic in all of us.

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Music by Softly Softly - https://open.spotify.com/artist/7x5ZnnlIGAtbRrlj2La2Yl?si=iuNAXt7c

* Stever, G. S. (2008). The celebrity appeal questionnaire: Sex, entertainment, or leadership. Psychological reports, 103(1), 113-120. https://journals.sagepub.com/doi/abs/10.2466/pr0.103.1.113-120

* Friedman, H. H., Herskovitz, P. J., & Pollack, S. (1994). The biasing effects of scale-checking styles on response to a Likert scale. In Proceedings of the American statistical association annual conference: survey research methods (Vol. 792, pp. 792-795). https://rangevoting.org/FrDirBias.pdf