Greg Hoffman turned up to Nike HQ in a borrowed van in 1992. Twenty seven years later, he left the building as a creative giant, having worked alongside the heroes of his youth at the highest level of sport.

During his time as Global CMO, he led iconic campaigns across football, basketball, tennis and athletics, always looking outside himself, always listening and always trying to do better for himself and his team.

His book Emotion By Design, distills that experience into an accessible manual for creative leaders.

In this episode he sits down with Bookomi founder Richard Kilgarriff after a Books for Breakfast members' event at Soho House in London.

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