Today we discuss all things merch and so much more. To do so, Host Emily White chats with her Northern Irish professional twin, Charlene Hegarty. Charlene is a leader in the music industry, serving as a board member for UK Music Futures. She's the Founder of Zero Myth in Belfast, Northern Ireland. Zero Myth is a creative development company acting as the conduit between artist and industry. They create sustainable artist led campaigns by managing strategic development, distribution, partnerships and more. They place the idea and the artist at the centre of everything they do while working to create a transparent environment where creative ideas are valued, supported and respected. What's not to love? Charlene also leads talent development as the Projects Manager for the incredible Oh Yeah Music Centre where this episode was recorded. This episode was also recorded during Sound of Belfast with countless artists performing throughout their gorgeous city. We hope you learn from and enjoy this episode as much as we did!

Book this podcast was based on: ⁠⁠⁠⁠⁠⁠⁠https://www.collectiveentinc.com/book2⁠⁠⁠⁠⁠⁠⁠. 10% off w/ code PODCAST

Massive thanks to TheWRD from the Ivors Academy for making this tour & season happen! Supercharge your knowledge and career in the music business and in the live environment with 14 day kickstarters, 12 week bootcamps and a fully validated diploma. All Online. Maximum Flexibility. Maximum Impact." Get more info at TheWRD.uk.

Questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

CREDITS:

Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Emily White⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Project Manager: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Engineer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lilia Iza⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠