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S4C1A4 What are distribution channels?


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Season/Course 4: Marketing Channels & Communication

Chapter 1: Marketing Channels

Abstract 4

What are distribution channels? Products reach customers through distribution channels. Distribution channels include product displays and product delivery methods. Distribution channels also include the customer point of purchase, such as retail stores, wholesalers, and websites with sales capabilities. Let's understand these marketing channels in more detail in this episode.

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