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S4C1A5 What are service channels?


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Season/Course 4: Marketing Channels & Communication

Chapter 1: Marketing Channels

Abstract 5

What are service channels? Transactions are facilitated through service channels. Types of service channels include banks, warehouses, insurers and transportation companies. Unlike communications and distribution channels, target market preferences have little bearing on the marketer’s choice of service channels. Let's understand these marketing channels in more detail in this episode.

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