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S4C1A6 What are the roles of different channels?


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Season/Course 4: Marketing Channels & Communication

Chapter 1: Marketing Channels

Abstract 6

What are the roles of different channels? The participants in the marketing channel provide a number of key functions which increase the effectiveness of placement through the channel. The functions are information gathering and distribution, product promotion, arranging contacts, matching products to meet buyers' needs, negotiation of prices, and financing the costs of the activities in the channel. Let's understand these marketing channels in more detail in this episode.

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