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S4C1A7 What is the importance of each channel?


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Season/Course 4: Marketing Channels & Communication

Chapter 1: Marketing Channels

Abstract 7

What is the importance of each channel? Channels create utility, improve exchange efficiency and help match supply and demand. Each channel system has a different potential for creating sales and producing costs. The chosen channel will significantly affect and be affected by the rest of the marketing mix. Let's understand these marketing channels in more detail in this episode.

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