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S4C2A1 What are channel members?


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Season/Course 4: Marketing Channels & Communication

Chapter 2: Distribution Channels

Abstract 1

What are channel members? A channel member is one business in a network of businesses that help a producer channel their products to consumers. Channel members, sometimes called intermediaries or middlemen, work together to complete the various tasks it takes to get a product from production through to sale. Let's understand channels members in more detail in this episode.

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