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S4C2A2 What is direct distribution?


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Season/Course 4: Marketing Channels & Communication

Chapter 2: Distribution Channels

Abstract 2

What is direct distribution? Direct distribution is a direct-to-consumer approach where the manufacturer controls all aspects of distribution. Indirect distribution involves third parties, like warehouses, wholesalers, and retailers. The direct distribution gives companies more control over the whole process. Let's understand the direct distribution in more detail in this episode.

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