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S4C2A3 What is telemarketing?


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Season/Course 4: Marketing Channels & Communication

Chapter 2: Distribution Channels

Abstract 3

What is telemarketing? Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face-to-face or web conferencing appointment scheduled during the call. Let's understand this marketing concept in more detail in this episode.

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