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S4C2A5 What is intensive distribution?


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Season/Course 4: Marketing Channels & Communication

Chapter 2: Distribution Channels

Abstract 5

What is intensive distribution? Intensive distribution is a form of marketing strategy under which a company tries to sell its product from a small vendor to a big store. Virtually, a customer will be able to find the product everywhere he goes. Let's understand this intensive distribution in more detail in this episode.

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