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S4C3A5 What is a social influencer?


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Season/Course 4: Marketing Channels & Communication

Chapter 3: Media

Abstract 5

What is a social influencer? Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Let's understand this marketing concept in more detail in this episode.

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