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S4C5A1 What is the marketing communication mix?


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Season/Course 4: Marketing Channels & Communication

Chapter 5: Marketing Communication Mix

Abstract 1

What is the marketing communication mix? The communication mix refers to specific methods used to promote the company or its products to targeted customers. Some depictions of the promotional mix include five elements, while others add a sixth – event sponsorship. Let's understand this marketing concept in more detail in this episode.

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