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S4C5A2 What is advertising?


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Season/Course 4: Marketing Channels & Communication

Chapter 5: Marketing Communication Mix

Abstract 2

What is advertising? Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Let's understand this marketing concept in more detail in this episode.

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