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S4C5A4 What is ATL?
Season/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 4
What is ATL? ATL is an acronym for Above The Line Marketing. This type of marketing has a very broad reach and is mostly untargeted. Consider a nationwide television campaign in which the same commercial is broadcast on many networks across the country. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
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By Learn with ADmyBRANDSeason/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 4
What is ATL? ATL is an acronym for Above The Line Marketing. This type of marketing has a very broad reach and is mostly untargeted. Consider a nationwide television campaign in which the same commercial is broadcast on many networks across the country. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com