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S4C5A9 What are public relations?


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Season/Course 4: Marketing Channels & Communication

Chapter 5: Marketing Communication Mix

Abstract 9

What are public relations? Public relations is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception. Public relations and publicity differ in that PR are controlled internally, whereas publicity is not controlled and contributed by external parties. Let's understand this marketing concept in more detail in this episode.

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