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S4C6A5 What is Affective?
Season/Course 4: Marketing Channels & Communication
Chapter 6: Communication Process
Abstract 5
What is Affective? The affective component is concerned with a person's emotional reactions and includes whether such reaction is positive or negative, good or bad, desirable, likable, and evaluative judgment. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
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By Learn with ADmyBRANDSeason/Course 4: Marketing Channels & Communication
Chapter 6: Communication Process
Abstract 5
What is Affective? The affective component is concerned with a person's emotional reactions and includes whether such reaction is positive or negative, good or bad, desirable, likable, and evaluative judgment. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com