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S4C7A2 What are the components of media planning strategy?


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Season/Course 4: Marketing Channels & Communication

Chapter 7: Media Planning Strategy

Abstract 2

What are the components of media planning strategy? The media plan is broken down into four stages; market analysis, the establishment of media objectives, media strategy development and implementation, and evaluation and follow-up. Let's understand this marketing concept in more detail in this episode.

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