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S4C7A3 What is selecting relevant media channels?


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Season/Course 4: Marketing Channels & Communication

Chapter 7: Media Planning Strategy

Abstract 3

What is selecting relevant media channels? Channels are digital or traditional platforms that provide content to users. Television, radio, and print advertisements are examples of traditional channels. Social media, websites, email, and other online platforms. Let's understand this marketing concept in more detail in this episode.

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