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S4C7A5 What is coordinating the channel mix?


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Season/Course 4: Marketing Channels & Communication

Chapter 7: Media Planning Strategy

Abstract 5

What is coordinating the channel mix? The integration of marketing channels involves a process known as multi-channel retailing. Multi-channel retailing is the merging of retail operations in such a manner that enables the transacting of a customer via many connected channels. Let's understand this marketing concept in more detail in this episode.

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