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S4C7A6 What is leveraging audience targeting?


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Season/Course 4: Marketing Channels & Communication

Chapter 7: Media Planning Strategy

Abstract 6

What is leveraging audience targeting? The process of identifying who to share a message with and how to locate them is known as audience targeting. Most marketers start their audience by creating buyer personas, which are fictionalized versions of the individuals they want to attract. Let's understand this marketing concept in more detail in this episode.

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