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S4C7A7 What is setting reach and frequency goal?


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Season/Course 4: Marketing Channels & Communication

Chapter 7: Media Planning Strategy

Abstract 7

What is setting reach and frequency goal? By setting up a Reach and Frequency campaign in Ads Manager, you can predictably reach your chosen audience while controlling the number of times that your audience sees your ads as well as the days on which they see your ads, the times of day that they see them and in which order they see them. Let's understand this marketing concept in more detail in this episode.

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