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S4C7A9 What are the challenges to media planning?


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Season/Course 4: Marketing Channels & Communication

Chapter 7: Media Planning Strategy

Abstract 9

What are the challenges to media planning? Media planning is fast becoming difficult by the accelerating fragmentation of the media market and it has become all the more challenging to balance these media options and work out a winning media combination for clients. Let's understand this marketing concept in more detail in this episode.

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