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S4C8A1 What is multichannel marketing?


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Season/Course 4: Marketing Channels & Communication

Chapter 8: Channels Jargons

Abstract 1

What is multichannel marketing? Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. Let's understand this marketing concept in more detail in this episode.

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