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S4C8A3 What is an omnichannel marketing communication system?


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Season/Course 4: Marketing Channels & Communication

Chapter 8: Channels Jargons

Abstract 3

What is an omnichannel marketing communication system? The omnichannel communications experience involves using different channels, or methods of connecting with customers and integrating them so the customer experience is seamless, regardless of the channel they use. Let's understand this marketing concept in more detail in this episode.

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