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S4C8A5 What is a push strategy?


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Season/Course 4: Marketing Channels & Communication

Chapter 8: Channels Jargons

Abstract 5

What is a push strategy? A push marketing strategy, also called a push promotional strategy, refers to a strategy in which a firm attempts to take its products to consumers – to “push” them onto consumers. Let's understand this marketing concept in more detail in this episode.

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