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S4C9A2 What is an element in the value network?


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Season/Course 4: Marketing Channels & Communication

Chapter 9: Value Network

Abstract 2

What is an element in the value network? The value chain framework is made up of five primary activities -- inbound operations, operations, outbound logistics, marketing and sales, service -- and four secondary activities -- procurement and purchasing, human resource management, technological development and company infrastructure. Let's understand this marketing concept in more detail in this episode.

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